Unity Developer
Mobile : Android
1
~1 Months
Toyota AR/VR Showroom
• A competition project for Toyota at the Institute of Business Administration (IBA), Karachi
• An extended mixed reality showroom prototype developed afterward with TechArt
The experience focused on building an interactive AR/VR product showroom for exploring, customizing, and experiencing a car in both augmented and virtual reality.
🏆 Achievement:
• 1st Prize – Toyota AR/VR Competition (IBA Karachi)
Overview
Mixed Reality Automotive Experience (AR/VR Showroom):
The project is a mixed reality automotive experience where users can:
• View and interact with a car in augmented reality
• Inspect detailed exterior components (doors, engine, suspension, specs)
• Simulate driving behavior including braking and responsiveness
• Explore the interior using a VR-style 3D panorama
• Switch between AR and VR product experiences
The extended version evolved into a mixed reality showroom concept for car customization, visualization, and interactive product exploration.
Technical Break Down
Contributions
Implemented marker-based AR using Vuforia
Enabled real-time placement of a full-scale 3D car model in the environment
Built interactive components allowing users to:
- Inspect exterior parts
- Trigger component animations (engine, suspension, etc.)
- View detailed car specifications in AR
Interior VR System:
- Integrated Dive SDK for immersive interior viewing
- Built a 3D panoramic VR-style interior exploration system
- Enabled users to visually inspect the car cabin in detail
Developed a car physics system for:
• Braking responsiveness
• Drifting behavior
• Environmental driving simulation
Tuned vehicle feel to balance realism with demo-driven responsiveness.
Integrated multiple environment conditions including:
• Day/night cycles
• Weather variations
Implemented physically based rendering (PBR) materials optimized for mobile devices
Worked on lighting systems including:
• Cube mapping for reflections
• Environment-based lighting setups
Improved visual fidelity while maintaining performance on low-end mobile hardware
Interaction & Animation Systems:
- Built all interaction animations using Unity’s animation system
- Developed interactive transitions for car parts and UI feedback
- Connected animations to user interactions and AR triggers
Mobile XR Optimization & Rendering Pipeline:
- Optimized 3D assets for mobile XR performance
- Reduced polygon count and memory usage for real-time rendering
- Implemented mesh and texture baking workflows
- Applied image-based lighting (IBL) baking for performance-friendly realism
- Used Simplygon-based workflows for model optimization
- Conducted profiling and iterative performance tuning for low-end devices
UI & Implementation:
- Designed UI layouts using Photoshop
- Implemented full UI logic in Unity
- Focused on a clear, product-focused interface suitable for a showroom experience
Key REsults
- Rapid XR prototyping under strict deadlines
- AR and VR integration within a single Unity architecture
- Mobile optimization for real-time 3D rendering
- Physics tuning for interactive vehicle systems
- Advanced asset optimization (mesh, texture, and lighting baking)
- Product-focused UX design for AR/VR applications
- End-to-end XR pipeline development from concept to demo
🏆 1st Prize – Toyota AR Competition (IBA Karachi)
Delivered a fully interactive AR automotive experience in 15 days
Extended project into a mixed reality showroom prototype
Tech Stack
Technical Skills:
- Unity
- Vuforia
- ARFoundation
- Dive SDK
- Blender
- Photoshop
- Simplygon
- C#
- Physically Based Rendering (PBR)
- Mobile XR Optimization
- Mesh / Texture / Lighting Baking
- AR + VR Hybrid Systems